Monday, August 20, 2012

Engineering a Menu….

 The first time I read that phrase, I flippantly thought, “I know what that means”…until it came down to really engineering our menu.  When I got my first real life lesson about the restaurant business….that you can’t be everything to everyone, it was only then that I really understood what engineering a menu really meant and how carelessly crafting a menu could make or break our business.    

In the beginning I wanted to offer a wide selection of menu items at varying price points, trying to be everything to everyone.  But the only thing I succeeded in doing was giving us a huge identity crisis and putting us in a difficult financial position.  Then Chef Dustin arrived on the scene and helped me come to the realization that you don’t have to be the cheapest guy in the game, but you better be the best. And the best can be perceived as a “little pricey”.  We all know that buying any quality product is not a cheap venture.  The saying “you get what you pay for” is true for a reason.  And it definitely holds true in the restaurant business.

So the next time you visit Magnolia’s or any other restaurant and think “they are a little pricey”, take a moment to consider the quality of food you are being served (is it fresh or frozen, how long has that steak been aged, how many days is that fish or seafood out of the water), the way your food is being prepared (is it being made to order or being put on your plate in an assembly line fashion, is it smothered in something covering up a lesser quality), the level of service you are receiving, and the atmosphere you are dining in.   

Remember to slow down and enjoy your experience!  Dining should be a few blissful hours savoring every bite you take and relishing the company of your dining companions, in the end, it is priceless.

Savor The Day,
Kelly
www.facebook.com/magnoliasonprospect